Word on the street is that the developers plan to use the Cowmouth Farm area as the main entrance. See this post about the importance of the farm. See also planning applications for the farm

Development planned for Warminster playing fields ;(

The University is  planning major work on the playing fields off Warminster road, including 78 parking spaces (more traffic), seating for 150 plus 8 x15m high floodlights. If you wish to read more (or complain!) here’s the planning page